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The Bachelor of Arts in Tourism Management (BATM) is a revised programme of the old BA Tourism studies. It prepares competent graduates for career in the tourism and travel industries. It has been designed to give students a solid foundation to both disciplines in order to prepare them for leadership in tourism sector. Increasingly, employers prefer university graduates with analytical as well as practical skills for management positions. This programme is aimed at producing informed and knowledgeable graduates with a critical awareness of tourism as one of the most powerful forces in the globalized world of today. They should be in a position to demonstrate a theoretically based and practically sound level of competence for employment as tourism officers, tourism marketers, analysts, tourism planners, travel agents, managers, researchers, educators, policy-makers, and tourism entrepreneurs. 



Programme Summary

Course Name:BTM
Course Initials:  BTM
Duration:  3 years
Total Units:  38
Mode of Deliverence:
 

Programme Informations

LEVEL ONE

CODE COURSE TITLE UNITS
ORM 101 Introduction to Tourism  2
OTM 102 Introduction to Wildlife Ecology 2
OTM 103 Integrated Hospitality Operations 2
OTM 104 Special Interest Tourism 1
OTM 105 Leisure and Recreation Tourism 2
OMK 300 Customer Care 1
OFP   017 Communication Skills 1
ORM Background to Natural Resources 2

LEVEL TWO

CODE COURSE TITLE UNITS
OTM 201 Cultural and Heritage Tourism 2
OTM 202 Tourism Economics 2
OTM 203 Tourism Policy & Planning 2
OTM 204 Tourism Marketing and Promotion 2
OTM 205 Sustainable Tourism Development 2
OCP  100 Introduction to Computer 1
OEC 124 Social Sciences Research Methods 2
OPR 121 Critical Thinking and Argumentation 1
OME 311 Organization Behavior 1

LEVEL THREE

CODE COURSE TITLE UNITS
OTM 301 Events Planning and Management 2
OTM 302 Travel and Tour Operations Management 2
OTM 303 Tourism Entrepreneurship 2
OTM 305A Tourism field Study 1
OTM 305B Tourism Internship 1
OTM 305C Special Project ( Dissertation 2
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