Bachelor of Business Administration Marketing (BBA MKT)
Programme Summary
Programme Information
Option
Certificate of secondary education examination (C.S.E.E) or east Africa certificate of education (ordinary level) or equivalent with passes in four approved subject, obtained prior to the sitting of the advanced certificate of secondary Education Examination (A.C.S.E.E) or equivalent
And
Either
Two principal level passes in advanced certificate of secondary education examination (A.C.S.E.E.) or equivalent where the
Or
An appropriate equivalent Diploma/Certificate approved by the senate of the open university of Tanzania. (The sum of points in Diploma must be 3.0 and above)
Duration
The course shall be completed in three years in all modes. However a student can extend to a maximum of eight years for a distance mode.
Programme Structure
The programme structure has three levels. Each level is equivalent to two academic years, assuming an average learner. Details of the courses in each level are provided in the table below
| Level One | ||
| Code | Course Title | Units |
OCP 100 | Introduction to Computer | 1 |
| ODS 101A | Concepts and Theories of Social Development | 1 |
| ODS 101C | Political and Social Development in Africa | 1 |
| OFC 017 | Communication Skills | 1 |
| OLG 111 | Principles of HRM and Administrations | 2 |
| OAF 111 | Principles of Accounting | 2 |
| OAF 112 | Business Mathematics and Statistics | 2 |
| OAF 121 | Finance I | 2 |
Total Units for level 1 | 12 | |
| Level Two | ||
| OME 211 | Principle of Marketing | 2 |
| OME 212 | Business Environment and Strategies | 2 |
| OLG 213 | Principles of Economics | 2 |
| OLG 221 | Business Research Methods and Philosophy | 2 |
| OME 222 | Business Law and Ethics | 2 |
| OME 312 | Entrepreneurship and Business Planning | 2 |
| Total unit for level 2 | 12 | |
| Level Three | ||
| OME 221 | Marketing Strategy, Planning and Control | 2 |
| OME 311 | Organization Behaviour | 2 |
| OME 313 | Service Marketing and Customer Care | 2 |
| OME 321 | Sales Management | 2 |
| OME 322 | International Marketing | 2 |
| OBM 399 | Field Practice | 2 |
| Total units for level 3 | 12 | |
Note: Total units for completing BBA (Marketing) = 36
Fee structure
S/No | Item | Local TShs | EAC/SADC (USD) | NON SADC (USD) |
1 | Registration fees | 30,000 | 30 | 30 |
2 | Student organization fees (Annually) | 20,000 | 20 | 20 |
3 | Student identity card | 20,000 | 20 | 20 |
4 | Quality Assurance fees (Annually) | 20,000 | 20 | 40 |
5 | Tuition fees per unit course | 60,000 | 40 | 80 |
6 | Field practical per unit | 100,000 | 70 | 140 |
Note:
- Registration fees, student organization fees, identity fee, and quality assurance fees are paid during registration.
- Tuition fee is paid on instalment dependents on the number of units the student intend to study in a particular academic year
- Field practical fees is paid when student is due to go for industrial training
| NAME | CONTACTS |
| Ms Sophia Mbura | Email:sophia.mbura@out.ac.tz |
Upon completion and passing all courses including field practical, a student will be awarded a Bachelor of Business Administration in marketing degree of the Open University of Tanzania.
The programme aim to enable student to acquire relevant knowledge and skills for making better marketing decisions that will be in the best interest of their businesses, organizations and the country’s economy at large. Graduates of this programme typically will find employment in fields such as marketing research, advertising, public relations, marketing communications, and retail management.
All courses are examined during the academic year in which they are studied
Examination consist of one timed test and written examination
- Test account for 30%
- Written examination account for 70%
