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Bachelor of Business Administration Marketing (BBA MKT)

The Bachelor of Business Administration in Marketing programme is designed to provide students with a combination of theoretical and practical knowledge with abilities to apply the same in the various areas of an organization. On successful completion of the program, students are expected to able to Recall the fundamentals of marketing principles in a work-based context, Analyse contemporary marketing information and evaluate the potential future outcomes of marketing management decisions and develop marketing strategies and policies related to business environment. A candidate shall be deemed eligible for consideration for admission to this programme of the Open University of Tanzania if he/she has obtained: Certificate of secondary education examination (CSEE) or east Africa certificate of education (ordinary level) or equivalent with passes in at least four subjects, obtained prior to the sitting of the advanced certificate of secondary Education Examination (ACSEE) or equivalent and either two principal passes in advanced certificate of secondary education examination (ACSEE) or equivalent OR relevant Diploma from recognized institution with GPA of 3.0 or above.

Programme Summary

Course Name:BBA Marketing
Course Initials:  BBA MKT
Duration:  3 years
Total Units:
Mode of Deliverence:

Programme Information