Bachelor of Business Administration Marketing (BBA MKT)
The Bachelor of Business Administration in Marketing programme is designed to provide students with a combination of theoretical and practical knowledge with abilities to apply the same in the various areas of an organization. On successful completion of the program, students are expected to able to Recall the fundamentals of marketing principles in a work-based context, Analyse contemporary marketing information and evaluate the potential future outcomes of marketing management decisions and develop marketing strategies and policies related to business environment. A candidate shall be deemed eligible for consideration for admission to this programme of the Open University of Tanzania if he/she has obtained: Certificate of secondary education examination (CSEE) or east Africa certificate of education (ordinary level) or equivalent with passes in at least four subjects, obtained prior to the sitting of the advanced certificate of secondary Education Examination (ACSEE) or equivalent and either two principal passes in advanced certificate of secondary education examination (ACSEE) or equivalent OR relevant Diploma from recognized institution with GPA of 3.0 or above.
Programme Summary
Programme Information
A candidate shall be deemed eligible for consideration for admission to this programme of the Open University of Tanzania if he/she has obtained: Certificate of secondary education examination (CSEE) or east Africa certificate of education (ordinary level) or equivalent with passes in at least four subjects, obtained prior to the sitting of the advanced certificate of secondary Education Examination (ACSEE) or equivalent and either two principal passes in advanced certificate of secondary education examination (ACSEE) or equivalent OR relevant Diploma from recognized institution with GPA of 3.0 or above.
S/No. | Course Code | Course Name | Course weight | Level | units | Credit |
1 | OCP 100 | Introduction to Microcomputer Studies and Information Technology | Core | Level 1 | 1 | 10 |
2 | ODS 101A | Concepts and theories of Development | Core | Level 1 | 1 | 10 |
3 | ODS 101C | Political and Social Development | Core | Level 1 | 2 | 20 |
4 | OLG 111 | Principles of Human Resource Management and Administration | Core | Level 1 | 2 | 20 |
5 | OAF 111 | Principles of Accounting | Core | Level 1 | 2 | 20 |
6 | OAF 112 | Business Mathematics and Statistics | Core | Level 1 | 2 | 20 |
7 | OAF 121 | Finance I | Core | Level 1 | 2 | 20 |
8 | OFC 017 | Communication Skills | Core | Level 1 | 1 | 10 |
9 | OME 211 | Principles of Marketing | Core | Level 2 | 2 | 20 |
10 | OME 212 | Business Environment and Strategies | Core | Level 2 | 2 | 20 |
11 | OME 213 | Principles of Economics | Core | Level 2 | 2 | 20 |
12 | OLG 221 | Business Research Methods and Philosophy | Core | Level 2 | 2 | 20 |
13 | OLG 222 | Business Law and Ethics | Core | Level 2 | 2 | 20 |
14 | OME 312 | Entrepreneurship and Business Planning | Core | Level 2 | 2 | 20 |
15 | OME 313 | Services Marketing and Customer Care | Core | Level 3 | 2 | 20 |
16 | OME 321 | Sales Management | Core | Level 3 | 2 | 20 |
17 | OME 322 | International Marketing | Core | Level 3 | 2 | 20 |
18 | OBM 399 | Field Practical | Core | Level 3 | 2 | 20 |
19 | OME 221 | Marketing Strategy, Planning and Control | Core | Level 3 | 2 | 20 |
20 | OME 311 | Organizational Behavior | Core | Level 3 | 2 | 20 |
Fee structure
S/No | Item | Local TShs | EAC/SADC (USD) | NON SADC (USD) |
1 | Registration fees | 30,000 | 30 | 30 |
2 | Student organization fees (Annually) | 20,000 | 20 | 20 |
3 | Student identity card | 20,000 | 20 | 20 |
4 | Quality Assurance fees (Annually) | 20,000 | 20 | 40 |
5 | Tuition fees per unit course | 60,000 | 40 | 80 |
6 | Field practical per unit | 100,000 | 70 | 140 |
Note:
- Registration fees, student organization fees, identity fee, and quality assurance fees are paid during registration.
- Tuition fee is paid on instalment dependents on the number of units the student intend to study in a particular academic year
- Field practical fees is paid when student is due to go for industrial training
| NAME | CONTACTS |
| Mr. Vincent Stanslaus | Email: vincent.stanslaus@out.ac.tz |
On successful completion of the program, students are expected to able to Recall the fundamentals of marketing principles in a work-based context, Analyse contemporary marketing information and evaluate the potential future outcomes of marketing management decisions and develop marketing strategies and policies related to business environment.
All courses are examined during the academic year in which they are studied
Examination consist of one timed test and written examination
- Test account for 30%
- Written examination account for 70%
