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Bachelor of Business Administration Marketing (BBA MKT)



Programme Summary

Course Name:BBA Marketing
Course Initials:  BBA MKT
Duration:  3 years
Total Units:
Mode of Deliverence:
 

Programme Information

Option
Certificate of secondary education examination (C.S.E.E) or east Africa certificate of education (ordinary level) or equivalent with passes in four approved subject, obtained prior to the sitting of the advanced certificate of secondary Education Examination (A.C.S.E.E) or equivalent
And
Either
Two principal level passes in advanced certificate of secondary education examination (A.C.S.E.E.) or equivalent where the
Or
An appropriate equivalent Diploma/Certificate approved by the senate of the open university of Tanzania. (The sum of points in Diploma must be 3.0 and above)

Duration

The course shall be completed in three years in all modes. However a student can extend to a maximum of eight years for a distance mode.

Programme Structure

The programme structure has three levels. Each level is equivalent to two academic years, assuming an average learner. Details of the courses in each level are provided in the table below

Level One
CodeCourse TitleUnits

OCP 100

Introduction to Computer

1
ODS 101A

Concepts and Theories of Social Development

1
ODS 101C

Political and Social Development in Africa

1
OFC 017

Communication Skills

1
OLG 111

Principles of HRM and Administrations

2
OAF 111

Principles of Accounting

2
OAF 112

Business Mathematics and Statistics

2
OAF 121

Finance I

2
 

Total Units for level 1

12
Level Two
OME 211Principle of Marketing2
OME 212Business Environment and Strategies2
OLG 213Principles of Economics2
OLG 221Business Research Methods and Philosophy2
OME 222Business Law and Ethics2
OME 312Entrepreneurship and Business Planning2
 Total unit for level 212
Level Three
OME 221Marketing Strategy, Planning and Control2
OME 311Organization Behaviour2
OME 313Service Marketing and Customer Care2
OME 321Sales Management2
OME 322International Marketing2
OBM 399Field Practice2
 Total units for level 312

Note: Total units for completing BBA (Marketing) = 36

Fee structure  

S/No

Item

Local

TShs

EAC/SADC

(USD)

NON SADC (USD)

1

Registration fees

30,000

30

30

2

Student organization fees (Annually)

20,000

20

20

3

Student identity card

20,000

20

20

4

Quality Assurance fees (Annually)

20,000

20

40

5

Tuition fees per unit course

60,000

40

80

6

Field practical per unit

100,000

70

140

Note:

  1. Registration fees, student organization fees, identity fee, and quality assurance fees are paid during registration.
  2. Tuition fee is paid on instalment dependents on the number of units the student intend to study in a particular academic year
  3. Field practical fees is paid when student is due to go for industrial training
NAMECONTACTS
Ms Sophia MburaEmail:sophia.mbura@out.ac.tz

Upon completion and passing all courses including field practical, a student will be awarded a Bachelor of Business Administration in marketing degree of the Open University of Tanzania.

The programme aim to enable student to acquire relevant knowledge and skills for making better marketing decisions that will be in the best interest of their businesses, organizations and the country’s economy at large. Graduates of this programme typically will find employment in fields such as marketing research, advertising, public relations, marketing communications, and retail management.

All courses are examined during the academic year in which they are studied

Examination consist of one timed test and written examination

  • Test account for 30%
  • Written examination account for 70%