Bachelor of Arts in Tourism Management (BTM)
The Bachelor of Arts in Tourism Management (BTM) is a revised programme of the old BA Tourism studies. It prepares competent graduates for career in the tourism and travel industries. It has been designed to give students a solid foundation to both disciplines in order to prepare them for leadership in tourism sector. Increasingly, employers prefer university graduates with analytical as well as practical skills for management positions. This programme is aimed at producing informed and knowledgeable graduates with a critical awareness of tourism as one of the most powerful forces in the globalized world of today. They should be in a position to demonstrate a theoretically based and practically sound level of competence for employment as tourism officers, tourism marketers, analysts, tourism planners, travel agents, managers, researchers, educators, policy-makers, and tourism entrepreneurs.
Programme Summary
Programme Informations
Course Codes | Course Title | Status of the course |
OTM 101 | Introduction to Tourism | Core |
OTM 102 | Introduction to Wildlife Ecology | Core |
OTM 103 | Integrated Hospitality Operations | Core |
OTM 104 | Special Interest Tourism | Elective |
OTM 105 | Leisure and Recreation Tourism | Core |
OTM 106 | Customer Care concepts and practices in Tourism | New this academic year (2022/2023. For old students, it is OME 313 |
OFC 017 | Communication Skills | Core |
FRA 1 | French for Beginners | Elective |
OJO 228 | Public Relations | Elective |
ORM 101 | Background to Natural Resources | Elective |
Course Codes | Course Title | |
OTM 201 | Cultural and Heritage Tourism | Core |
OTM 202 | Tourism Economics | Core |
OTM 203 | Tourism Policy & Planning | Core |
OTM 204 | Tourism Marketing and Promotion | Core |
OTM 205 | Sustainable Tourism Development | Core |
OCP 100 | Introduction to Computer | Core |
OEC 134 | Social Sciences Research Methods | Core |
FRA 2 | Intermediate French | Elective |
OLS 203 | Collection Developments and Management |
Course Codes | Course Title | |
OTM 301 | Event and Festival Planning Development | Core |
OTM 302 | Travel and Tour Operations Management | Core |
OTM 303 | Tourism Entrepreneurship | Core |
OTM 305A | Tourism field Study (May each year) | Core |
OTM 305 B | Tourism Internship -4weeks (April-August each year) | Core |
OTM 305 C | Special Project ( Dissertation) | Core |
- OTM 305 A- Tourism Field Study
- OTM 305 B- Tourism Internship
- OTM 305 C-Tourism Research Project (Dissertation)
NAME | CONTACTS |





